American spectrum acquires Stanley Baide hardware

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In December 2012, spectrum brands (NYSE: SPB), a company listed on the New York Stock Exchange, purchased the hardware and home group of Stanley black & Decker with the reputation of the king of hardware for $1.4 billion. This move has brought strong shock and attention to the global capital market, and SPB's share price has increased by 17% since the announcement of this acquisition, Up to $48. This acquisition is favored by shareholders and recognized by the industry

Centennial brand strength together

American spectrum holdings is a globally diversified listed company dealing in consumer products for daily use. As a top 500 enterprise in the United States with a 106 year history, its net sales in fiscal year 2012 reached $3.25 billion. The company is headquartered in Madison, Wisconsin, USA, and has nearly 6000 employees in 43 countries around the world. Pinpu's products cover a wide range, including: batteries; Shaving and grooming products, personal care products; Small household appliances; Professional pet supplies; Lawns and gardens, household pest control products, personal insect repellents; Portable lighting and other consumer goods, and all kinds of product brands are leading brands in the global market, including: rayovac®, Remington®, Varta®, GeorgeForeman®, Black& Decker®, Toastmaster®, Farberware®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot® and Black Flag® Etc. For more than 100 years, Pinpu company has been committed to meeting the diversified needs of global consumers with its high cost-effective product portfolio. Every year, all kinds of well-known brand products trusted by Pinpu are sold to the top 25 retailers in the world, and more than one million stores and retail stores in more than 140 countries and regions around the world

some well-known brands of spectrum brands

with the corporate vision of "becoming a global leader in consumer goods with outstanding value", the company's founding and development history can be traced back to 1906. In 1930, it was even named RAYOVAC, and was listed on the New York Stock Exchange in 1997. Later, RAYOVAC's battery business gradually expanded globally, expanding to Europe under the brand of varta and Latin America under the brand of RAYOVAC. After that, the company continued to expand its product field through multiple mergers and acquisitions in 2003, 2005 and 2010. Meanwhile, in order to better express the company's brand and diversified product lines, the company officially changed its name from RAYOVAC to spectrum brands in 2005. Since then, through the acquisition of tetra, a global high-end aquaculture brand, and the merger with Russell Hobbs, a leading household appliance company in the world, Pinpu has further established its market positioning for global high-end consumer goods and become a global consumer products company with more than $3 billion

the acquisition of Stanley Baide hardware and home furnishing business group by Pinpu is undoubtedly a big move in its global diversification strategy

in 2012, century brand Stanley merged the national hardware business platform acquired in 2005 with the hardware home furnishing group HHI, which was founded in 1999, and established a large-scale business platform HHI group, which is mainly responsible for the R & D, production, sales and services of civil locks, construction hardware and faucet products. Over the years, HHI group has made remarkable market achievements by virtue of its diversified product innovation portfolio ability, excellent execution ability, large-scale channel foundation and excellent channel management ability, and has firmly ranked first in the United States for civil locks, first in Canada for civil locks, first in the United States for luxury hardware, first in the United States for construction hardware, and fourth in the United States for faucets, It has become the world's largest three-bar lock manufacturer and a leading supplier of civil locks, construction hardware and faucet products worthy of the name. HHI also acquired Taiwan Donglong, the largest lock factory in Asia, in 2012

Stanley Baide hardware home and home business group brings together world-famous brands such as Kwikset, Baldwin, Pfister, Stanley, fanal, national, ezset, Weiser, etc. with a hundred year history, good brand reputation and the spirit of pursuing excellence and high-end quality, it has become a well deserved founder of hardware legend. Among them, Kwikset, Baldwin and Pfister have become the backbone of the high-end civil hardware market

an> Baldwin and Pfister have become the backbone of the high-end civil hardware market

Kwikset is the innovative leader of smart door lock brand in home and commercial door locks in the United States, and its sales volume ranks first in civil locks in the United States. Since its establishment in 1946, its brand and product charm of safety, convenience, intelligence, cutting-edge and personality have been favored by consumers and become a selected model of home and commercial door locks in the United States

kwikset has the patented technology of smart key, which not only has higher-level anti prying and anti unlocking functions, but also has revolutionary key reset technology. In life, keys are often lost and stolen; Family members are locked indoors; There are too many keys in many apartments that are difficult to manage. As long as smart keys are installed, these problems will be solved. Smart key can be changed at will to meet the needs of high security level. If the key is lost, the user can easily and safely change the key within 30 seconds without removing the lock from the door. Family members are locked, easy to replace, no longer have to smash the door. At the same time, as long as it is easy to set up, it can also realize the common use of one key and share one key in many occasions and places, so as to avoid the trouble of managing several strings of keys in multiple apartments, and make life more worry free and reassuring

as a boutique door lock, Kwikset, like other high-end locks, has high standard safety performance, excellent appearance design and unique surface treatment. In the process of product creation, from the rationality of product design to the aesthetics of the overall effect, from market taste to cutting-edge fashion, from the ingenious application of scientific principles to people-oriented human thinking, designers carefully consider every detail, endow the product with aura, and show noble quality

kwikset annotates the brand connotation with noble, elegant and innovative design, ensuring that each product is a classic product with exquisite craftsmanship, unique elegance and comfortable feel

baldwin is a high-end home decoration and hotel lock brand in the United States, and its history can be traced back to more than 150 years ago. At first, Baldwin was just a family hardware manufacturing workshop. After more than 10 years of development, Baldwin took root in reading, Pennsylvania, and established a new quality standard for the whole industry by virtue of forging fine brass technology in 1956. In the early 1960s, Baldwin entered the field of home decoration. Subsequently, the plug-in door lock designed by it has become the preferred product for families and enterprises pursuing taste and quality. In 1993, Baldwin invented the first lifelong surface treatment technology in the industry, breaking through the quality bottleneck. In 2000, Baldwin's product line expanded to bathroom products and outdoor lamps. Baldwin was acquired by Baide in 2003, and the two long-standing enterprises were merged into one. In 2010, Stanley successfully acquired Baide, and Baldwin also integrated into the family of Baide, becoming one of the most distinctive luxury brands among its hardware brands

for half a century, Baldwin has always been committed to playing an important role in the field of hardware and home furnishings, and has become a historical pioneer in tradition, style and quality. With excellent product quality, bright product appearance and advanced surface treatment technology, Baldwin series products are famous all over the world. They have not only won the title of "first brand" in the door lock brand use survey held by builder magazine for more than ten consecutive years, but also been used in world-famous buildings and resorts, such as Eisenhower White House, Smithsonian Institute The resting place of Jacqueline Kennedy Martha Vineyard, the first lady of the United States, etc. More importantly, Baldwin series products can realize the free collocation of users, fully reflect the dignity and personalization of users, and realize the situation of "eternal wealth and coquettish each". There is no doubt that Baldwin, a brand endowed with a classic meaning by a hundred years of history, has become a model of excellence in the application of family and hotel products, a synonym for luxury hardware products and noble status, and the concept of "without Baldwin, it cannot be called a mansion, and without Baldwin, it will be in vain for other villas" has also become the art source of many famous designers

Pfister, a century old brand, was founded in 1910 and is now one of the four giants in the faucet and bathroom industry in the U.S. market. Since its inception, Pfister has focused on the quality and style research of hardware products such as faucets, and can provide complete supporting faucet products as well as kitchen, bathroom, shower and bathroom products. With fashionable appearance, exquisite design and reliable quality, Pfister series products are unique in the industry and widely used in all walks of life. For a long time, "price Pfister" has been known as a leading brand of fashionable bathroom hardware. Although the brand name is simplified to "Pfister", the tradition of price Pfister for more than 100 years and its commitment to continuously provide high-quality, novel and lifelong warranty faucets have not changed. Nowadays, the excellent Pfister brand has been recognized by many high-end customer groups in the process of its development. Entering the new century, Pfister will not only continue to maintain its fine tradition, but also devote itself to creating new solutions to improve users' experience of products and services

Stanley home

Stanley home, a space creativity expert from the United States, is also an important member of Stanley hardware and home business group (HHI). In 1997, Stanley first introduced the concept of closet door into China. As a pioneer in the industry, Stanley home has been working hard and developing steadily for 15 years. Its advantageous products include sliding door, wardrobe, metal shelf, etc., which can provide customers with one-stop home solutions

in recent years, with the continuous strengthening of follow-up support forces such as R & D, design and training, and the continuous improvement of support for franchised stores, Stanley home has developed rapidly. From the data, the number of franchised stores continues to increase, and the sales performance continues to grow; From the word-of-mouth, its good brand reputation, excellent product quality and perfect after-sales service have won the trust and favor of consumers, and has been rated as "China's top ten overall wardrobe brands" and "the most trusted brand by consumers" for many years in a row

in addition to many world-renowned brands, Stanley hardware and home furnishing group (HHI) also has a good global supply chain platform, such as sales offices all over the world; Distribution center with superior geographical location and world-class management service level; Manufacturers with global competitiveness carry out rapid and flexible production and procurement through vertical integration. Moreover, excellent leaders and employees have also become the magic weapon for HHI group to compete in the market. Under the cultural concept of "adhering to integrity, fulfilling commitments, encouraging excellence and winning the team", HHI group firmly believes that outstanding performance comes from outstanding employees. Only by clarifying goals, stimulating trust, integrating systems and fully authorizing can it succeed. It is particularly worth mentioning that the senior managers of HHI group have rich experience for more than 20 years





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