Triple door in the anti-counterfeiting packaging o

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The "triple door" in the anti-counterfeiting packaging of famous wines

many famous and high-quality product manufacturers apply one or more packaging anti-counterfeiting technologies to their products to achieve the purpose of cracking down on counterfeits and protecting genuine products, but the effect is not satisfactory. The reason lies in that, on the one hand, the packaging anti-counterfeiting technology adopted by the enterprise itself can not effectively curb counterfeit products; on the other hand, the use position and mode of the anti-counterfeiting technology adopted by the enterprise are inappropriate, resulting in the failure to play the role of anti-counterfeiting. Therefore, once there are counterfeit products in the market, manufacturers have to seek other anti-counterfeiting technologies to replace the packaging, which not only causes huge economic losses to enterprises, but also is not conducive to consumers' identification, or increases their consumption burden. The root cause of this situation lies in the manufacturer's insufficient understanding of packaging anti-counterfeiting technology, and other factors are not comprehensively considered in the packaging anti-counterfeiting design. Now we take the famous wine anti-counterfeiting packaging as an example to analyze the design principles and application of anti-counterfeiting packaging. The design principle of anti-counterfeiting packaging for famous wines

there are many kinds of wines with various styles. In addition to protecting and beautifying commodities, the packaging decoration also has the important function of publicizing commodities. The counterfeiting of famous liquor has always been a major problem for liquor making enterprises, and has hindered the healthy development of enterprises. In order to effectively curb the counterfeiting behavior, it is necessary to analyze the main ways of counterfeiting in the packaging anti-counterfeiting design of products, and design the products that can really play the role of anti-counterfeiting. At present, the ways of counterfeiting famous liquor can be generally divided into three categories: first, counterfeiters use old packaging containers and labels to carry out counterfeiting activities; Second, counterfeiters buy new packaging containers and labels from the black market to carry out counterfeiting activities; Third, some large-scale counterfeiting enterprises with strong economic strength imitated various famous and high-quality products and made counterfeits in large quantities. In view of these three ways of making fake liquor, it is necessary to consider comprehensively when designing the anti-counterfeiting packaging of famous liquor, so as to meet the three anti counterfeiting design principles of anti-counterfeiting packaging

1. anti counterfeiting packaging design principles for preventing counterfeiting with old containers

preventing counterfeiting with old containers (hereinafter referred to as "anti counterfeiting") is mainly proposed for some small and medium-sized counterfeiters who use old packaging to make counterfeits with high and low hardness represented by indentation residual depth h, because most small and medium-sized counterfeiting enterprises, due to the limitations of economic conditions, often use old containers to make counterfeits and wantonly counterfeit famous and high-quality products. For such counterfeiters, manufacturers can deal with them as long as they use destructive anti-counterfeiting packaging technology. The packaging or decoration is cleverly designed into a one-time destructive structure. When the packaging is opened for use, the packaging or decoration must be destroyed, so as to effectively prevent the use of old containers for counterfeiting. I apologize and realize the prevention of old containers

2. anti counterfeiting packaging design principles to prevent counterfeiting with new packaging

preventing counterfeiting with new packaging (hereinafter referred to as anti novelty) is one of the most important contents of anti-counterfeiting packaging at present. After most manufacturers adopted destructive anti-counterfeiting packaging technology, counterfeiters also turned to using new packaging to make counterfeits. They mainly use new packaging and labels bought from the black market to make counterfeits. This approach to counterfeiting is more difficult to deal with than the first one, because most of the new packaging and labels can be easily manufactured in a centralized way and used in a decentralized manner, so that counterfeiters can produce realistic counterfeits without too much investment. At present, there are two main methods to prevent new diseases; First, the use of complex technology makes it difficult to implement counterfeiting; The second is to use a huge amount of investment to implement anti-counterfeiting on the production line, that is, the manufacturer adopts a technology that must be implemented on the production line, and the investment in this technology is very large, which makes it difficult for ordinary counterfeiters to bear, forming an investment anti-counterfeiting, which is also the main measure to prevent new

3. anti counterfeiting packaging design principle

for some counterfeiters with strong economic strength, the best way to prevent their counterfeiting is secret anti counterfeiting (hereinafter referred to as anti counterfeiting). Neither new technology nor patented technology can play an anti-counterfeiting role for counterfeiters with strong economic strength. Because these counterfeiters also have advanced equipment and can produce high-tech packaging products, secret anti-counterfeiting is the best way to resist these counterfeiters

when gathering industry experts to discuss the latest development trend and technology utilization scheme at the Jung Seminar on famous wine, the above design principles should be generally followed in the anti-counterfeiting packaging design. Only in this way can the anti-counterfeiting packaging of products really play an anti-counterfeiting role

application of anti-counterfeiting packaging

the packaging is made according to the three prevention design principles of anti-counterfeiting packaging described above, and has been successfully applied. Here is a brief introduction

1. anti old anti-counterfeiting packaging

in order to prevent criminals from harming consumers by recycling old bottles and filling them with inferior wine, many manufacturers currently use a variety of one-time anti-counterfeiting packaging structures, such as destructive wine boxes for outer packaging. For example, the outer packaging belt of a Liuyanghe wine has a non hole lock, which will damage the wine box once the outer packaging is opened. There are also anti-counterfeiting designs such as one-way protective valve structure, anti-theft cap structure for inner packaging, disposable anti-counterfeiting wine bottles, etc. for example, all Dongjiu liquor uses metal anti-theft caps, the inner and outer packaging caps of Maotai liquor use red twisted anti-theft spiral aluminum caps, Xifeng Liquor uses aluminum twisted anti-theft caps, Wuliangye uses metal twisted anti-theft caps, etc. From this point of view, the twist off anti-theft cover has been deeply rooted in the hearts of the people and has become the preferred anti-counterfeiting technology for anti-aging

2. new anti-counterfeiting packaging

for counterfeiters, this kind of anti-counterfeiting packaging has certain technical difficulties in implementation, and the investment is too large, the gains outweigh the losses, so the anti-counterfeiting effect is good. At present, the technologies used include special packaging materials, laser printing, etc. Laser burn printing is a good anti-counterfeiting packaging technology, which has better effect when combined with anti-theft cover. After the liquor is filled, sealed and capped, the laser printing technology is carried out at the joint between the cap and the container, so that the upper half of the font is printed on the cap and the lower half is printed on the container. When the consumer opens the bottle cap, the printing on the bottle cap is damaged, while the printing on the container is intact. The printing left on the container cannot be erased and forms a permanent mark. Therefore, it is very difficult to use the wine bottle for counterfeiting. Because this technology requires high investment in equipment, and these equipment are used on the packaging site, it has a good anti-counterfeiting effect. For example, Xifeng Liquor is sprayed with the ex factory date and batch number at the broken connection of the bottle cap, which has achieved the purpose of preventing old and new

3 big anti-counterfeiting packaging

as some big counterfeiters have abundant funds and can imitate any kind of products, they must adopt anti-counterfeiting technology to prepare passwords to deal with these outlaws. For example, the laser burn printing technology described above can combine different passwords of the printing template through font replacement, strictly manage and control its use time and template model, strengthen the management of these technologies, and do not give criminals an opportunity. Now there is also a password anti-counterfeiting wine bottle cap on the market, which is an anti-counterfeiting technology integrating mechanical password combination and code identification, which makes counterfeiters flinch. For example, kongfu liquor encrypts the logo, and Jiugui Liquor uses the code anti-counterfeiting logo

a successful anti-counterfeiting packaging design generally needs to consider the above factors and comprehensively use a variety of anti-counterfeiting technologies. Only one anti-counterfeiting technology can solve the problem of counterfeiting. In addition, any anti-counterfeiting technology is not once and for all. We must constantly develop new anti-counterfeiting technologies and effectively combine them to achieve the best anti-counterfeiting purpose. Prevent old and new. The design principle of "three proofs" is the main basis for the design of anti-counterfeiting packaging. Only the anti-counterfeiting packaging designed according to the design principle of "three proofs" can prevent counterfeiting and shoddy more effectively

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