The hottest traditional textile industry will be e

2022-07-30
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Will the traditional textile industry be eliminated? Where is the road of textile industry under the new background

Abstract: in the future, 3 The international development of the force sensor of the electronic tensile testing machine will continue to focus on the countries along the "the Belt and Road" and build overseas marketing, after-sales service and warehousing logistics networks through new construction, mergers and acquisitions, equity participation and cooperation, so as to promote the extension of domestic circulation channels to overseas; Actively build a cross-border e-commerce demonstration zone, focus on cultivating a number of professional markets that combine domestic and foreign trade and whose business model is in line with international standards, and realize integrated services such as exhibition, trading, logistics, warehousing and customs clearance. It can be seen that international development is the only way for professional markets to achieve branding, intelligence and specialization

recently, with the change of consumption patterns and the continuous upgrading of urban functional planning, China's textile and clothing professional market is standing at a historical turning point in the face of the changes in the new economic growth mode. Compared with the channel upgrading of the professional market in the past, the new round of transformation and upgrading is more breakthrough and innovative on the basis of continuation and inheritance. It takes setting a new position and achieving new goals as the main task, showing a series of new directions and trends

intensive transformation of traditional competition mode

nowadays, the intensive management of professional market is guiding the professional market to make a scientific positioning in combination with their own characteristics, steadily and orderly promote the merger and reorganization of "zombie market", and guide the potential professional market to become a national leading market through the comprehensive utilization of industrial resources, idle sites and idle facilities. For example, Guangzhou Baima garment market, Hangzhou Sijiqing market, Haining leather city and other leading markets have continuously carried out management output and brand expansion for many years, which has greatly enhanced the influence of the market while realizing the full application of resources

from the perspective of comprehensive competitiveness, industry professionals said that the textile and garment professional market urgently needs to establish and improve the property right system, talent introduction and training mechanism and enterprise governance structure; In the process of market software and hardware environment transformation, we should meet the market positioning and consumer demand and avoid one sidedness

intensive merchant management is mainly reflected in the optimization of merchant structure in the professional market, the introduction of modern enterprise system, the improvement of corporatization level, and the attraction and training of professional talents such as buyers, shopping guides and store managers. For example, Beijing Wufang Tianya Internet + women's clothing experience center carried out a drastic simplification of merchants and sorting out the brand structure in 2017, reducing the number of merchants from 1156 to 542, creating favorable conditions for powerful merchants to seek greater development space

the intensive operation mode is reflected in the fact that the enterprise is actively trying intensive development modes such as joint procurement, chain operation and joint distribution, so as to improve the rapid response of the market and meet the personalized and diversified needs. For example, Jiangsu Changshu Tianhong garment city launched t-hong Tianhong brand integrated store as early as 2016, and Guangzhou Baima garment market built BM original collection halls in Hunan, Hubei and other places in 2017, which are all active explorers of model innovation

specialization strengthens core competitiveness

for the professional market, the development of specialization is more reflected in management and service, because the textile and garment professional market in the new era is a professional place to provide professional goods to professional buyers through professional management and professional services

specifically, the specialization of management is reflected in team building, system building, organizational structure building, market operation benefits, etc; The specialization of services is reflected in channel expansion, brand incubation, industrial services, consumer service capabilities and urban functions, and the construction and application of public service platforms; The specialization of buyers is reflected in the control over market trends, terminal demand, commodity R & D and design, quality and channels; The specialization of commodities is reflected in the satisfaction of purchasers' and end consumer demand and the degree of mining potential demand; The specialization of the place not only refers to the specialized market as the circulation platform of the industry, but also the specialized distribution center and wholesale and retail operation of textile and clothing products. At the same time, the specialization of management, service, buyers and commodities also constitutes the specialization of the place

nowadays, the professional textile and clothing market in the new era is gradually moving from extensive scale expansion to intensive cultivation, from basic property management to self-supporting chain, and from a single industrial circulation channel to an industrial public service platform. Professional development will be an urgent requirement for the professional market to base itself on the new situation

smart channels create new momentum

nowadays, the smart development of the professional market has become the driving force to promote the transformation and upgrading of the professional market, and also lay a solid foundation for efficiency and competitiveness for the high-quality innovation and development of the professional market. Intelligent development means that the specialized market promotes the "three fields" of market sites, places and scenes through the application of information technology, and carries out information services for small, medium and micro enterprises, so as to realize the new positioning of the industrial chain service platform

insiders believe that in the initial stage of intelligent development, the focus is to improve the construction of information infrastructure, promote the application of intelligent equipment and facilities, intelligent monitoring and other information technologies, and build an intelligent site; Improve the market data collection and monitoring system, deepen the sharing and utilization of information resources, and build an intelligent place; Build public service platforms such as intelligent search and intelligent information push, promote the real-time transmission of consumer information to the industrial chain, and build smart scenes

in the future, the focus of intelligent development of professional market is to take serving professional market and small and micro enterprises in industrial clusters as the basic starting point, build an information system around precise marketing, refined management of merchants, commodities, shops and consumers, and rapid response of upstream and downstream of the industrial chain, timely and accurately capture consumer demand, open up links such as design and R & D, fabric, production, sales and logistics, and form an industrial big data center, Promote the transformation of industrial structure from production oriented to consumption oriented, and finally provide the whole industry chain services for the majority of small, medium and micro enterprises

branding promotes new market value

China's textile and clothing professional market has an inseparable natural connection with thousands of small, medium and micro enterprises in the industrial cluster, which are the foundation for cultivating local independent brands. Therefore, it is necessary for the textile and garment professional market to shoulder the important task of brand incubation and continuously import excellent independent brands with growth space for the industry. Brand development is not only the needs of industry development, but also the needs of the professional market itself. The coordinated development of regional brands, market brands, product brands and urban brands is more suitable for the needs of industrial progress, consumption upgrading and their own professional development

taking the selection of China's clothing growth brands carried out by the circulation branch of China Textile Federation since 2010 as an example, 35 brand incubation bases and 627 China's clothing growth brands have been selected. They have played a positive role in promoting the development of product branding

under the principle of intensive development, the professional textile and clothing market adheres to the brand development path. While vigorously cultivating product brands, it is more important to establish a brand development system integrating regional brands, market brands and product brands, and actively integrate them into the urban brand construction. This is not only the need to maximize the brand effect and value, but also the need to fully meet the needs of the people for a better life

green construction of new market ecology

saving resources and protecting the environment is China's basic national policy. From the perspective of textile and clothing professional market, in recent years, China's urban structure adjustment and function upgrading have put forward higher requirements for the textile and clothing professional market. Green development is the objective demand under the new normal and the inevitable choice for the sustainable development of the professional market

the evaluation standard for green textile and clothing professional market prepared by the circulation branch of China Textile Industry Federation puts forward that the green development of professional market includes 8 indicators: planning and site selection, building design, equipment and facilities, environmental management, fire safety, resource and energy management, shop management and service, which provides a blueprint for the green development of professional market

Guangzhou red cotton international fashion city is the first commercial enterprise in Guangzhou that has passed the Guangzhou cleaner production audit and acceptance. Both it and Guangzhou Baima clothing market have passed the IS014000 environmental management system certification, becoming the leader in the green development of the professional market

in addition, in recent years, the national textile and garment professional market has increased industry self-discipline and carried out a lot of work, including a series of measures to develop high-performance insulating ceramics, such as the implementation of the 7-day return and exchange system for consumers, the establishment of intellectual property protection system, the establishment of a "blacklist" system for dishonest merchants and a disciplinary mechanism, which have played an important role in improving the development level of the professional market and shaping the quality image of the professional market, Green development has increasingly become a key competitive advantage in the professional market

internationalization seeks new market space

under the pattern of global economic integration and international textile and garment industry transfer, professional markets continue to strengthen international exchanges and cooperation through "bringing in and going out", including expanding overseas channels, building domestic and foreign trade development platforms, introducing foreign advanced management concepts, brands and talents

in terms of seeking international development space, Zhejiang Yiwu Commodity City has built an international supply network and sales channel of "buying the world and selling the world" by virtue of its strong regional familiarity with the operation process, which is also a kind of protection position advantage and resource integration capability for the use of machines gb/t 6189 ⑴ 986. Fasteners use 6-angle flower shape-e force; Guangzhou red cotton international fashion city has carried out in-depth cooperation in the fashion industry between China and Italy and between China and South Korea, jointly innovating and launching the international hive-showroom model. By introducing overseas excellent brand resources and designer resources, it has improved the sensitivity of local brands to the trend and cutting-edge design; Haicheng Xiliu garment market has actively participated in the national market procurement and trade pilot, continued to carry out the "Silk Road · Xiliu post station" activity, set up the "the Belt and Road" east line trans Eurasian Continental Bridge Railway outbound Haicheng sub station, broadened the sales channels of merchants, and helped carry out international trade

in the future, the international development of the specialized textile and clothing market will continue to focus on the countries along the "the Belt and Road", build overseas marketing, after-sales service and warehousing logistics networks through new construction, mergers and acquisitions, equity participation, cooperation and other means, and promote the extension of domestic circulation channels to overseas; Actively build a cross-border e-commerce demonstration zone, focus on cultivating a number of professional markets that combine domestic and foreign trade and whose business model is in line with international standards, and realize integrated services such as exhibition, trading, logistics, warehousing and customs clearance. It can be seen that international development is the only way for professional markets to achieve branding, intelligence and specialization

it is not difficult to find that the "six modernizations" development of intensification, specialization, intelligence, branding, greening and internationalization, which are interrelated and self-contained, is not only an inevitable requirement to strive to solve the imbalance and inadequacy in the development of the professional market in the new era and fully meet the needs of the people for a better life, but also an inevitable requirement to improve quality and efficiency To strengthen the systematic and coordinated development of the transformation and upgrading of professional markets

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