Franchisees of aluminum doors and windows must be

2022-07-22
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Integrating resources, the future franchisees of aluminum doors and windows must be the franchisees with strong resource integration ability to become stronger and bigger. How strong your integration ability is, how strong your future is. An aluminum door and window without the concept of integration plus

integrate resources. In the future, aluminum door and window franchisees must be aluminum door and window franchisees with strong resource integration ability to become stronger and bigger. How strong your integration ability is, how strong your future is. A franchisee of aluminum doors and windows without the concept of integration and without the ability of integration must not do much. What should we integrate? How to integrate

an excellent franchisee of aluminum doors and windows must be able to integrate manufacturer resources, market resources and channel resources

what is the integration of manufacturer's resources? To become stronger and bigger, an aluminum door and window franchisee must obtain the support of manufacturer's resources and be able to make effective use of them, especially the resources of manufacturers with certain strength. In order to make a market stronger and bigger, manufacturers must invest in people, money, publicity and promotion. When I was on a business trip in Guangxi, I met a franchisee of aluminum doors and windows who did business super and had strong channels. At that time, the author was still in the stage of investment attraction. After the author showed the greatest advantage of the manufacturer to the merchant, I didn't expect that the merchant didn't appreciate it, Instead, he asked, "if the market also requires your manufacturers to develop, what do we want our aluminum door and window franchisees to do? What I need is that if you invest in two salesmen, you can calculate the cost, directly supply the cost to me, and let our company operate. We guarantee to complete the sales volume you want." This is how the franchisees of aluminum doors and windows integrate the resources of manufacturers. Each manufacturer generally has personnel input in each market. The core of the problem is whether you can take the people of the manufacturer as your own, and you can also make reasonable planning, have multiple jobs and facilitate management

secondly, powerful manufacturers are relatively strong in terms of capital. As an aluminum door and window franchisee, how to apply the manufacturer's resources to activate the market is also crucial. Every franchisee of aluminum doors and windows wants to press the goods because there are many brands of aluminum doors and windows franchisees, but the real reason of the manufacturer does not want to press the goods, but hopes that the franchisees of aluminum doors and windows can attach great importance to the products of the manufacturer. In this case, as long as the franchisees of aluminum doors and windows attach importance to the products of the manufacturer, the manufacturer will generally give strong support. One of our franchisees of aluminum doors and windows in Hunan has applied it very well. He came up with a plan to let the manufacturer support his initial payment of 300000 yuan, and he himself also gave 600000 yuan to let the following customers, as long as they are willing to give 50000 yuan to operate the market, aluminum doors and windows franchisees are willing to pay 20000 yuan. In this way, manufacturers and merchants can ship 900000 yuan, but the capital of 2.25 million yuan can be applied to the market. Manufacturers, merchants and distributors have invested a total of 3.15 million yuan to operate the market. From the situation of aluminum door and window franchisees, the total investment is only 600000 yuan, and manufacturers have invested 300000 yuan. It is relatively easy for manufacturers to accept. Aluminum door and window franchisees generally have large inventory, and even have a backlog of more than 600000 yuan. Therefore, franchisees of aluminum doors and windows must have the concept, idea and ability to integrate manufacturers, merchants and market funds

third, as a franchisee of aluminum doors and windows, we must have the ability to integrate market channel resources. It is impossible for every franchisee of aluminum doors and windows based on prefecture level cities to radiate the channels in their areas. Professional supermarkets need to build a unique supermarket operation system. Customers who specialize in supplying factories have their own unique supply mode, involving numerous interests and complex relationships. Those who specialize in catering need sufficient financial strength. Generally, large-scale catering is settled on a monthly basis, with a long cycle and great financial pressure. Those who do circulation need super strong distribution power, financial strength, business team, etc. As a franchisee of aluminum doors and windows, it is very important to use various channels to make the brand stronger and bigger in the region. Without money, whether we can turn the money of downstream customers into our own money, whether we can turn the distribution vehicles of downstream businesses into our own distribution vehicles, and whether we can turn the salesperson of aluminum door and window franchisees in various channels into our own salesperson is the most important. It is difficult to do this, but the franchisees of aluminum doors and windows will become bigger

[Mingzhu Chuangzhan doors and windows http://www.mz588.com 】

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